30-Day Customer Acquisition Playbook

A practical 30-day plan for South African SMEs to add a repeatable customer acquisition engine.

Cost range: R0 - R15,000 depending on channel

Business challenge

Most SMEs rely on referrals or ad-hoc marketing. Revenue is unpredictable and there is no way to know which activities actually work.

Decide on one primary channel, set up tracking, and commit to a 30-day test before adding a second channel.

Step 1 · setup
Week 1 — Set up tracking
Install analytics, connect your CRM, and define what counts as a lead.
Step 2 · optimise
Week 2 — Fix top conversion friction
Audit your highest-traffic page and remove the three biggest blockers.
Step 3 · launch
Week 3 — Launch one channel test
Run a small paid or content test with a clear success metric.
Step 4 · review
Week 4 — Review and double down
Kill what did not work, scale what did, plan month two.

Weekly reporting template, lead-tracking spreadsheet, first-email template.

Running paid ads before analytics are set up. Chasing every channel at once. Not following up leads within 24 hours.

Get a personalised stack based on this playbook.