Online Launch Playbook

Business challenge

Owners spend months choosing platforms and never launch. Or they launch a site that no one can find.

Key decisions

Pick platform for your model, set up analytics day one, enable payments, then invest in SEO or ads.

Steps

1. Step 1 · decide

   Pick your platform

   Match platform to your product count, team skills and budget.

2. Step 2 · build

   Ship the launch pages

   Home, product/service, about, contact. Nothing else in week one.

3. Step 3 · setup

   Turn on analytics & payments

   Do not launch without either.

4. Step 4 · grow

   Start local SEO

   Google Business Profile, local citations, and one blog post per week.

Templates

Site structure checklist, launch-week checklist, product-page copy template.

Mistakes to avoid

Choosing an enterprise platform for a 10-product store. Skipping analytics. No local SEO.